Art Basel showcases over 4,000 artists’ work

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STORY: Collectors, gallerists and artists flocked from all over the world to discover contemporary artworks by over 4,000 artists on display at a special preview of Art Basel’s Swiss annual art fair.
The international event founded in 1970 is considered one of the world’s most important modern art fairs with three shows staged annually in Basel, Miami Beach and Hong Kong.
291 galleries from 35 countries were packed into 35,000 square meters (376,737 square feet), displaying paintings, sculptures, installations, photography and videos with a total estimated value of over 2.5 to 3 billion euros (2.8 to 3.7 billion dollars).
A New York-based art dealer working for actor Leonardo di Caprio among others, Lisa Schiff, sold Rob Pruitt’s monumental “Rob Pruitt’s Official Art World/Celebrity Look A-likes Series” to one of her clients.
A project that was brought to life on the social media platform, Instagram, the art work now runs over four walls, pairing together images of widely known members of the art community with their celebrity look-alikes, offering a reflection on identity and the role of social media.
Lisa Schiff did not disclose the price, but explained that for her, Robert Pruitt as an artist was currently undervalued. According to Schiff, contemporary art sales are more and more determined by the prices set by the market rather than by art itself, with only a select few artists making their way to the top. She said she hoped the trend could be reversed.
A few meters away, business was also going well in the “Galleries” section, bringing together works from the world’s leading galleries, some of which have been facing a difficult year.
70,000 visitors are expected to crowd the fair’s exhibition space from June 15 through June 18.

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