Apricot Lane Appoints New President

Apricot Lane (apricotlaneboutique.com) announced today that Patrick Stewart has joined the firm as President to further develop their growing portfolio of stores, enhance their brand and omni-channel presence, continuing Apricot Lane’s growth and success providing franchise store owners the systems and support they need to deliver shoppers a truly “unique boutique” experience. He comes to Apricot Lane with over 20 years of experience in retail.

Ken Petersen, CEO of Apricot Lane’s parent company Country Visions, Inc said, “Patrick’s wealth of experience and retail knowledge has already made him a key addition to Apricot Lane’s leadership team. We view his appointment as a sign of our commitment to being the leader in the retail franchise industry. Our unique approach combined with the increasing demand for a shopping experience that truly delights customers, and the rapidly changing landscape of retail led us to look for a strong addition to our team who fits in with our culture and core beliefs. It is very fortunate that we could find someone of Patrick’s caliber to fulfill this key role. I’m confident that he will thrive in providing and implementing high quality solutions for our clients.”

Patrick Stewart said, “I am so excited to be a part of the Apricot Lane team! They are so well-respected in the retail community and pride themselves on delivering a world class level of customer service. It’s a true honor and I look forward to helping them further expand the Apricot Lane brand profile, store and online presence, product lineup and marketing innovations.”

Originally from St. Louis, Patrick was most recently Chief Marketing Officer at Sears Holdings, leading many business divisions. He joined them in 2014 as CMO of the $1B+ footwear division where he was instrumental in growing their dominance in key categories like work boots, launching new brands and pioneering various marketing best practices. Prior to 2014, Patrick was VP of Marketing for Crazy Shirts in Hawaii, leading their omni-channel expansion. From 2004 to 2011 he was VP of Marketing for The Walking Company in Santa Barbara, CA, where he was responsible for their web business, branding, and was instrumental in their rapid growth from 50 to 220 stores. Patrick earned his MBA from Webster University.

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