Anwar Carrots Wants to Be the Martha Stewart of Street Wear

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Anwar Carrots

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Brad Torchia for The New York Times

Anwar Carrots

AGE: 27

HOMETOWN: Trenton

NOW LIVES: In a two-bedroom apartment in the Mid-Wilshire section of Los Angeles with his wife, Shamira.

CLAIM TO FAME

Mr. Carrots was the creative force behind Peas & Carrots International, a street wear brand in Los Angeles that he founded with his friends Joshton Peas and Casey Veggies, a breakout rapper. The label, known for its pop graphic T-shirts, developed a cult following. It garnered glowing coverage on lifestyle websites like Complex (a “coolest L.A.” brand), Hypebeast (“international phenomenon”) and XXL (“spreading like wildfire”). In 2014, after disagreements with one of his partners, Mr. Carrots left to start his own label, Carrots by Anwar Carrots.

BIG BREAK

As a high school student in Los Angeles, Mr. Carrots started a blog called Arrogant Veggies, where he posted images, party photos and music he liked. “It acted as my mood board,” he said. That blog, which later became Peas & Carrots, was also his calling card, connecting him to other young musicians, like Mac Miller, a rapper from Pittsburgh. When Mr. Miller invited Casey Veggies to open for his 2011 tour, Mr. Carrots jumped at the opportunity to create a collection of Peas & Carrots T-shirts to sell on tour. He realized that he was on to something when all the merchandise sold out.

LATEST PROJECT

Mr. Carrots released the latest Carrots by Anwar Carrots collection in May, which includes street wear staples like red beanies ($40), navy blue hoodies ($90) and white T-shirts ($48) that have the word “Carrots” emblazoned across the front. He also expanded into accessories like tote bags ($48) and umbrellas ($92) that feature its carrot logo.

NEXT THING

Mr. Carrots plans to release his third sneaker collaboration in December, this time with K-Swiss. His first was with Puma. His second was with Brooks Heritage, in which he put his spin on what Footwear News described as “the brand’s classic Beast silhouette from the 1990s.” For his forthcoming release with K-Swiss, he will add his signature orange trim to the brand’s iconic “Classic 66” sneaker.

BEYOND STREET WEAR

While Mr. Carrots has cultivated plenty of street cred, his role model is ultimately more Martha Stewart than Supreme. “I want to work with Target,” he said. “I always have this conversation about…

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