It’s no longer enough to just have video, it has to be the right video on the right channel at the right time. The faster a publisher finds a winning strategy, the greater opportunity to reap the benefits.
New York (PRWEB)
June 22, 2017
Social video creation platform Wochit today released a report detailing characteristics common to the most successful social videos created using the company’s cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts. This is especially important as the medium’s importance as a driver of digital revenue continues to grow.
Wochit assessed the videos, dubbed #WochitWins, across 25 parameters, finding that factors contributing to virality include:
Personal Stories: Thirty-six percent of the #WochitWins covered themes related to a specific person or persons. Examples include Mom Forces Kids to Hug in “I Love You” Shirt (CBS News, 11M views) and Alla, the 89-year-old Surgeon Who Performs Four Operations a Day (ABC en Español, 6.4M views).
- Evergreen Topics: Fifty-eight percent of the viral videos were on topics that were not tied to a specific event, holiday or other time-sensitive theme. Examples include Cat Helps Pregnant Goat Through Contractions (Humankind, 26M views) and Black Owned Hotels you Must Visit (Essence, 4.3M views).
- Positive Sentiment: The majority of #WochitWins (80.9 percent) elicit an emotional response in the viewer, and overwhelmingly, these emotions are positive (love, happiness). Examples include Swedes Give Flowers to Policemen (L’Express, 3.6M views) and 20 Good News…