Analysis Shows 30- To 60-Second, Square, Listicle-Style Social Videos Most Likely To Go Viral

It’s no longer enough to just have video, it has to be the right video on the right channel at the right time. The faster a publisher finds a winning strategy, the greater opportunity to reap the benefits.

Social video creation platform Wochit today released a report detailing characteristics common to the most successful social videos created using the company’s cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts. This is especially important as the medium’s importance as a driver of digital revenue continues to grow.

Wochit assessed the videos, dubbed #WochitWins, across 25 parameters, finding that factors contributing to virality include:

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