Making a pitch to attract an e-commerce giant is usually the domain of big cities, but Maritime First Nations are being encouraged to “never say never” and mount an effort to attract Amazon to Canada’s East Coast.
The company, based in Seattle, has served notice that it wants to add a second headquarters somewhere in North America, setting Oct. 19 as the deadline for proposals.
Bernd Christmas, former CEO of Membertou First Nation in Cape Breton, floated the idea of making a pitch earlier this month.
As CEO of Gitpo S.T.O.R.M.S., a firm that offers management and technical support to Indigenous peoples, he has discussed the concept of Maliseet and Mi’kmaq communities in the Maritimes putting together a joint proposal for Amazon.
“‘Never say never’ is an adage I think we should explore here,” said Christmas, who is one of the architects of Membertou’s economic rise over the last two decades. “The entrepreneur spirit is high within the Indigenous community.”
Christmas recommends Maritime First Nations communities work together through various on-reserve companies and the three levels of government.
Amazon has said it wants tax credits, land, workforce grants and discounts on utilities and municipal fees — all which would involve government.
Even though his concept is a long shot, Christmas is undaunted, partly because of his 11-year experience as CEO at Membertou when the band’s economic prosperity grew dramatically and its budget rose from $4 million to $65 million. He left the position in 2006.
Over the years, the band’s corporate arm has entered into joint ventures with major companies, such as Clearwater and Lockheed Martin. The First Nation is now the Cape Breton Regional Municipality’s third-largest employer.
‘Outside the box’
Christmas said “outside the box” thinking has paid off for Membertou and strong results can be produced again, even though Amazon has said it prefers a city of about a million people with an international airport.
He’s confident there’s a large available workforce in the Maritimes and there are many tracts of land where the business could be located, such as a large area near the Yarmouth airport. Other possible locations are Pictou Landing, N.S., Saint Marys, N.B., or Tobique, N.B., he said. But if Amazon wants to be near a larger centre, he suggests the Sydney area, Halifax or the…