American Musical Supply Releases New Behind-the-Scenes Article on PreSonus

PreSonus is host to the best professional audio products found on Earth. In celebration of its enduring relationship with PreSonus, American Musical Supply has released this new brand origin & evolution story, by music industry journalist Malcolm Doak.

Some eighty miles upriver from New Orleans sits the deep-water port and Louisiana state capital of Baton Rouge – the home of Louisiana State University. It is here on the mighty Mississippi and far from the high-tech havens of Silicon Valley, The Pacific Northwest, and The Northeast Corridor that LSU graduates Jim Odom and Brian Smith cleared out some space in Odom’s garage and founded PreSonus® Audio Electronics, Inc., back in 1995.

Shortly thereafter, Rick Naqvi joined the company, in his words, “as employee number three or four.” Decades later, PreSonus has grown into one of the most innovative and market-defining manufacturers of audio software and hardware products on the planet.

The distinctive PreSonus Mixers, PreSonus Monitors and Controllers, PreSonus Live Sound Reinforcement, Presonus Audio Interfaces, and Other PreSonus essentials (which include their pioneering signal processors, microphone preamps, and software packages) are in use in countless recording, home, and project studios, in a growing number of broadcast and podcast studios, and on stage in clubs and concert venues spanning the globe.

PreSonus remains firmly seated in their Cajun-country environs, and in 2014 the company moved into an entirely new facility in Baton Rouge, complete with state-of-the-art recording facilities, isolation booths, a video production suite, and a premier live-sound room where the crew can tinker, experiment, analyze, and put their designs to the test in real-world application. There, the PreSonus team is free to record and perform, because, as their website states, “music really is our life.”

PreSonus and American Musical Supply have developed a healthy relationship over the years. In many ways, the AMS customer is the ideal PreSonus user. The visionary, problem-solving, and easy-to-use products created by PreSonus help many AMS customers make that climb from novice musician to audio expert. Rick Naqvi explains, “I talk to so many customers … from beginners that are making music…

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