Chicago, IL (PRWEB)
August 01, 2017
New York, NY (August 1, 2017) – To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association’s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and launches today on World Lung Cancer Day.
This campaign targets the estimated 9 million people in the U.S. who are at high risk for lung cancer and should talk to their doctor about getting screened. A person is considered high risk for lung cancer if they: are between 55–80 years old; (or between 55–77 years old and on Medicare), have a 30 pack year history of smoking (this means 1 pack a day for 30 years, 2 packs a day for 15 years, etc.), and are a current smoker, or have quit within the last 15 years.
“Lung cancer is the nation’s leading cause of cancer deaths, and lung cancer screening for individuals at high risk is truly the breakthrough we need to save more lives and help turn the tide against lung cancer,” said American Lung Association National President and CEO Harold P. Wimmer. “Lung cancer screening is a powerful opportunity to save lives by diagnosing the disease in early stages when the disease is more curable. Screening can potentially save thousands of lives, and through this campaign we hope to empower and motivate former and current smokers to learn more about their screening options.”
The campaign aims to raise awareness of the benefits of early detection through lung cancer screening and drive high-risk individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org. The site also provides information about lung cancer screening (insurance coverage, how to find a screening center, etc.) and includes a section for people to share their personal stories about how they were “saved by the scan.”
“This campaign is vital to addressing one of the most overlooked and deadly health crises of our time,” said Ad Council CEO and President Lisa…