When combined with ProRender’s physically based rendering, photorealistic digital representation of captured materials makes workflows effortless!
GRAND RAPIDS, Mich. (PRWEB)
August 01, 2017
X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced that AMD Radeon™ ProRender for 3ds Max, Maya, and Blender natively support the Appearance Exchange Format (AxF™). Developed by X-Rite, AxF is a vendor-neutral format that enables the communication of all aspects of a physical material’s appearance – color, texture, gloss, refraction, transparency, translucency, special effects (sparkles) and reflection properties – in a single, editable file to improve design virtualization. AxF integration allows Radeon ProRender users to leverage the most accurate physical material representations to achieve a new level of realism in virtualization while streamlining design and approval cycles. X-Rite and AMD will showcase the AxF integration in Radeon ProRender at SIGGRAPH 2017, July 30 – August 3 in Los Angeles.
AxF is the foundational component of the X-Rite Total Appearance Capture (TAC™) ecosystem, a solution that brings a new level of accuracy and efficiency to the capture, communication and presentation of physical materials in the virtual world. Traditionally, the capture and rendering of complex materials such as special effects paints, meshes and fabrics have been a time-consuming and manual process. TAC addresses this challenge with a new level of precision in material scanning coupled with an ability to share the resulting data, via AxF, across an expanding set of rendering tools such as Radeon ProRender.
“The ability to accurately capture and digitize physical materials is critical to the creation of a truly lifelike virtual experience,” says Dr. Francis Lamy, Executive Vice President and Chief Technology Officer, X-Rite and Pantone. “With the adoption of AxF, Radeon ProRender offers access to the most sophisticated tools for digital material capture. Radeon ProRender users can now achieve an entirely new level of accuracy, creativity and realism.”
“AxF allows Radeon ProRender users to create visually stunning materials which are indistinguishable from their real-world counterparts,”…