Alameda County Community Food Bank Unveils New Logo, Tagline and Website

If ending hunger is possible anywhere, it’s in Alameda County

Alameda County Community Food Bank (ACCFB) today unveiled a new organizational logo – the first logo change since the Food Bank’s founding in 1985. The logo is accompanied by a new tagline, “Until everyone’s fed,” reflecting the Food Bank’s unwavering commitment to ending hunger. Additionally, the Food Bank also unveiled their fully redesigned website (accfb.org). The logo, tagline and website were designed to better reflect ACCFB’s mission and bold approach to ending hunger, while recognizing and embracing the role of the community in its efforts.

“We are a bold organization – one that’s willing to take risks to seek long-term solutions to a profound problem,” says Suzan Bateson, Executive Director of Alameda County Community Food Bank. “While it was important for us to give a hat tip to our heritage, we needed a new identity that’s as bold – and unique – as we are today. I’m excited at how well our new logo reflects who and what we are today – and our continued evolution.”

The Food Bank’s new logo includes several notable updates:


  • Replacing the previous icon – two hands holding an apple – with geometric shapes representing the multi-dimensional approach to the Food Bank’s work. The new icon still includes an apple—homage to ACCFB’s heritage—however, removing the hands demonstrates the organization’s evolution beyond only providing food. Today, the Food Bank’s approach includes CalFresh outreach, advocacy, community development and partnerships in education and healthcare – in addition to innovative food programming.
  • The symmetry in the design—a symbol of balance—represents the importance of equity to the Food Bank, which strives to be an inclusive, welcoming organization to all members of the community: agency partners, contributors, staff, food program participants, and volunteers.
  • The word “Community” in the Food Bank’s name now appears in bold lettering. This is an acknowledgment of the critical role Community plays in the Food Bank’s efforts – in support, partnerships and resources, and, of course, the community it serves.
  • Replacing the red and black color pallet with a vibrant,…

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