Agentology, a Powerful Lead Qualification Service and Referral Network for Real Estate Agents, Raises $4.5 Million

Technology has been great for generating leads, but it’s also eroded — if not destroyed — the human connection. Agentology is bridging that gap.

Agentology, a lead qualification service and referral network for real estate agents, raised $4.5 million to invest in more technology and to scale its service to the country’s top agents and teams. The financing was led by Freestyle Capital, with participation from Entry Ventures Group and OurCrowd, attracting advisors including Allan Dalton, former president and CEO of, and Steve Rodgers, former president and CEO of Prudential California Realty.

Agents are 21 times more likely to convert cold leads into clients if they engage those leads within the first five minutes of those leads reaching out. However, most agents do not have the bandwidth to make that happen. Agentology’s engagement team responds to agents’ leads within five minutes, 24/7, via phone, text, and email, teeing up hot prospects who are a fit. Much of the $15 billion agents spend on advertising is wasted as 45 percent of the leads, on average, never receive a response; often, when they do, it’s too late — the customer has selected another agent.

Agents who use Agentology are more productive, spending less time while making more money. In addition to following up on leads immediately, Agentology can also refer leads that agents simply don’t want or cannot handle to a trusted agent in the Agentology network, enabling the Agentology agent to manage and track the entire process and then pay the referring agent a 25 percent referral fee at closing. Twenty percent of the leads that Agentology qualifies for its partner agents are referred out. From its referral network alone, Agentology is on track to close $1…

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