Words can move people and sell million of money worth of products every day. Certain terms and phrases have turned into a trademark for a product or you can say that product and words can be interchangeably used. You can see the power of copywriting in the revolutionized success of companies like “Just do it” can not detach from the products and appearance of Nike, If someone says “I m lovin’ it”, means he or she has just enjoyed a meal in McDonald’s.
Advertising copywriting is a creative,glamorous and exciting job in which a writer plays tricks with words and conceptualizes the idea to promote a business, product, service or an opinion. It is limited to promotional situation regardless of medium whether it is radio, television, print media or internet. The purpose of marketing text is to persuade readers, listeners or viewers to act. It is a sales job but in a very delicate,creative and artistic manner as it involves the crafting of ideas according to client but in a writer’s own style. It is a high paying job, an advertising copywriter usually work alongside an art director within the creative department of a media or advertising agency.
They respond according to client’s aspiration to visualize, develop and generate effectual advertising campaign. Advertising copywriting is a vast field and writers are responsible to produce interesting and persuasive content for newsletters, tag lines, web content, online advertisements, jingle lyrics, emails and other internet content, for television and radio commercial scripts, press releases, white papers, catalogues, billboard, brochures, post cards, sales letters and a lot more marketing communication medium. People only like to read things that interest them; Powerful advertisement writing is like a keen observation of people minds and prevalent trends. So, advertising firms use to hire the writers who have exceptional traits of observation, witty sense of humor and unique ability to understand human nature.
Creativity and open-mindedness must be reflected in the produced stuff as in this modernized world of media every notion, every concept and every impression is quickly become olden and monotonous. Advertising stuff should be interactive and easy to digest because if it is too creative and dominated with heavy concepts and symbolically presented then it can not get people in action. Promotion words can move people but it has a condition attached that is words must have a definite direction or you can say an…