Acquirent’s Acquisition Of LeadJen Adds An Established And Proven Small Business Solution To Expand B2B Market Reach

“This acquisition is a real win-win for both organizations.”

Acquirent, the leaders in outsourced sales, announced today that it has acquired LeadJen, an Indianapolis, Indiana based B2B appointment setting and lead generation company. For over a decade, Acquirent has built world-class sales teams for its clients, which range from small start-ups to Fortune 500 organizations. Through its unique culture, Acquirent recruits, trains and manages its clients’ sales teams, delivering unparalleled results supported by the very latest in sales enablement technology.

Since 2004, LeadJen has supported over 500 clients in diverse industries with database building, custom marketing campaigns and B2B appointment setting, twice earning the company recognition as an INC5000 fastest growing company. LeadJen specializes in delivering services to smaller organizations and the addition of the LeadJen solution to its portfolio of service offerings will enable Acquirent to deliver a best-in-class outsourced sales program to meet the business development needs of B2B organizations of all sizes, complexities and industries.

“Acquirent is thrilled to acquire LeadJen, as we continue to expand our product and service offering”, said Joe Flanagan, CEO of Acquirent. “This acquisition is part of our five-year plan to invest in opportunities that will deepen or complete our capabilities in specific areas, including sales recruiting, marketing and data building services. Through LeadJen, Acquirent will also be able to offer our outsourced sales capabilities to smaller organizations who may not require the support of our entire solution, therefore expanding and diversifying our client base.”

LeadJen will continue to operate from its Indianapolis headquarters under the name LeadJen, an Acquirent Company. LeadJen Founder and CEO, Bill Johnson, will step down from day-to-day management of the company. Jen Burdess, Vice President of Finance and Operations will remain in her current role, as will all of the LeadJen management team. Burdess has been with LeadJen since 2005 and has executive responsibility for the hiring, training and management of the company’s inside sales team.

“First, we’d like to assure all our customers that there will be no disruption to…

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