Access Intelligence Acquires AdExchanger, Expanding Its Network of Market-Leading Events & Proprietary Information

Bolstering its position in the advertising and marketing technology events sector, Access Intelligence has announced the acquisition of AdExchanger, a leading integrated media and events company with highly acclaimed conferences and media offerings focused on digital advertising and marketing. This marks Access Intelligence’s fifth major acquisition in the past several years of leading brands serving media, technology, marketing and advertising executives.

John Ebbert, who founded AdExchanger in 2008 with a daily online publication and email newsletter, is one of the leading authorities on programmatic advertising and the changing landscape of marketing and digital. Seizing early on the opportunities to educate and connect industry players, he launched seminal events that are today among the largest of its kind: Programmatic I/O in New York and San Francisco held in October and April, respectively, and Industry Preview, taking place January in New York. These conferences, along with AdExchanger daily publications and news coverage, bring together thousands of marketers, agencies, publishers, data providers, investors and the advertising and marketing technology companies. Coverage areas include programmatic, header bidding, data, brand safety, measurement, social media, video, mobile and ecommerce.

Ebbert joins Access Intelligence as the Founder & Publisher of AdExchanger, along with his highly talented team based in New York City. AdExchanger is now part of Access Intelligence’s Media/Communications Group, led by Diane Schwartz, senior vice president. The group’s other brands include AdMonsters, PR News, Cynopsis, Folio:, min, Cablefax, Studio Daily, and The Social Shake-Up. Other brands at Access Intelligence that serve a marketing audience include Event Marketer, Chief Marketer and Multichannel…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *