Abby’s Better Nut Butter Expands Distribution; Now Available at All Wegmans, Earth Fare and Southern Whole Foods Locations

When Abby Kircher created her clean line of nut butters at the young age of 15, she tapped into a segment of the food industry poised for rapid growth. By setting out on a mission to create a healthier alternative to peanut butter without sacrificing flavor or variety, she entered in on the ground level of the increasingly popular health food market. That climbing demand—combined with the unique taste and high quality found in Abby’s Better Nut Butter—is what continues to fuel Kircher’s success two years after launching her product. And now, Abby’s Better Nut Butter is being introduced to a record number of consumers by expanding its distribution in more than 280 retail stores with the help of United National Foods, Incorporated and KeHE Distributors, LLC.

Kircher inked a distribution deal with all 90 Wegmans locations nationwide in addition to 42 Earth Fare stores, expanding the product’s reach into new communities across the entire East Coast and Midwest. Product is also expected to become available this fall chain-wide at Lowes Foods, expanding on its current presence in 32 stores. But those aren’t the only distribution deals that Abby’s Better Nut Butter has signed—Kircher is also bringing her top tier nut butters to Whole Foods locations as the brand continues on its path to become the widely available clean label snack brand providing safe and delicious snacks for all.

At the beginning of the year, Abby’s Better Nut Butter entered Whole Foods stores in three Charlotte, North Carolina-area markets, near Kircher’s home and manufacturing facilities. Right away, the partnership proved to be successful, quickly becoming one of Whole Foods’ nut butters high sellers. Abby’s Better Nut Butter has been approved for all the Whole Foods locations in the South, which includes North Carolina, South Carolina, Georgia, Mississippi, Tennessee and Alabama. Product is expected to hit the shelves this fall.

“When I first created my nut butters, I was simply looking for a healthier alternative to one of my favorite foods—peanut butter,” said Kircher. “I never in my wildest dreams expected to be making my nut butters for people to be able to buy in other regions across the U.S.”

Abby’s Better Nut Butter was first created to fill a void in the health food market. At 14 years old,…

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