AA-ISP & Microsoft Announce 2018 Partnership

As our profession evolves and artificial intelligence technology emerges, the need for both efficiency and a strong human component has never been greater. We couldn’t have asked for a better partner to help us usher in this new era of selling.

The AA-ISP (The Global Association of Inside Sales Professionals) announced today that Microsoft, the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential, has signed on as the association’s Educational Underwriter. Microsoft will play a significant role in the upcoming 2018 Leadership Summit, in addition to providing the entire digital selling community with a newly created Microsoft Sales Innovation Hub.

The Sales Innovation Hub, an online and on-demand resource site, will provide both sales representatives and leaders with a series of actionable tips and “how to” videos enabling them to optimize the sales process while improving overall sales results. In today’s selling world, sellers must be effective in their process to maintain a human connection with buyers.

“Our association and worldwide community of sales professionals is excited to partner with Microsoft on this critical mission of empowering professionals to have an effective, efficient and powerful sales process which drives outstanding performance. As our profession evolves and artificial intelligence technology emerges, the need for both efficiency and a strong human component has never been greater. We couldn’t have asked for a better partner to help us usher in this new era of selling. Microsoft’s Office 365 suite is perfectly suited to support both the human and technical efficiency side of selling. It’s exciting to have Microsoft’s presence at our Leadership Summit… but it’s even more exciting to have their expertise and commitment throughout the entire year via the newly created Sales Innovation Hub!” stated AA-ISP’s Chairman, Bob Perkins.

The Microsoft Sales Innovation Hub launched on January 10th, 2018 and is now accessible to the public via the AA-ISP website at http://www.aa-isp.org/sales-innovation-hub. The first video, Win More Deals Through Real-Time Collaboration, offers specific tips on how sales teams can improve…

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