These kids are making it big because of Musical.ly, a video-sharing app — with more than 200 million users — popular with Generation Z. “Musers” upload 15-second clips of themselves singing, dancing or just acting goofy. But the app first became popular for videos of kids lip-syncing to hits by artists — including Katy Perry, Selena Gomez and Lady Gaga — who license their songs to Musical.ly.
“The platform skews toward a younger segment of fans who are highly active,” said Paul Sinclair, executive vice president of digital strategy and innovation at Atlantic Records.
The app’s gotten so popular that in November, Chinese social-media company Toutiao bought Musical.ly for $1 billion, reports TechCrunch.
And, now, area teens are using the platform to jump-start their own music careers online. Here are three local Musical.ly artists on the rise.
The Bomb Digz
In 2014, friends Daniel Sepulveda (from left), 17, Devin Gordon, 16, and Kevin Alston, 16, would get together and listen to favorite artists such as Chris Brown and Michael Jackson. Then they decided they could make the music.
So, the trio opened a Musical.ly account in 2015 and posted clips of themselves performing covers of popular songs like “Stressed Out” by Twenty One Pilots, original songs (Alston describes their sound as “urban pop”) and videos where they lip-sync to Top 40 hits.
The Musical.ly crowd went wild for this Bronx boy band — which now has a combined 1.9 million followers. “It really launched our music career,” Alston told The Post. The teens, who are all home-schooled, recently toured Europe, as well as played Los Angeles and Toronto.
“We got kicked out of Garden State [Plaza] last year!” Alston said. “We were in Chipotle and a lot of fans came up to us. It got way too crowded and management asked nicely for us to leave.”
Peter Styles, 20
In 2015, Styles, who lives in Granville, Staten Island, had just lost his job at an electronics store. To fill his time, he decided to try making a Musical.ly video — an iPhone clip of himself lip-syncing in his bedroom to OMI’s “Cheerleader.”
“Honestly, it was just a regular video,” he said. “I wasn’t putting in a lot of effort.”
But once he started making sharply edited clips of himself lip-syncing to other Top 40 hits, as well as posting his meme-worthy comedy sketches, he went viral. Now he has almost 100,000 followers on the app.
He’s even been invited to attend…