Why planning your holiday promotions now can lead to greater success — and less stress — come November and December.
The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an official start to the holiday season. And no matter how soon decorations and discounts start to pop up, you still find yourself rushing around at the last minute to catch up on one thing or another.
Running a website during this time can easily add to the scramble. There’s a lot happening on a regular day when it comes to running a website, let alone during peak holiday season! Many site owners find themselves in a pressured rush to think of catchy but relevant content, to source out the best way to capitalize on online shoppers, to decide what sales to send out and when, and more.
It doesn’t have to be this way. Work through a few steps now and alleviate the year-end scramble for you and your website.
Email Marketing and the Holiday Season
As a site owner, you already know email is one of your top tools (if not the top tool) to boost sales and increase engagement both on and offline. The trick is working with your email marketing to produce organized and effective holiday campaigns, without annoying your subscribers or pulling your hair out in the process.
Plan Now to Avoid Stress, Confusion and Last Minute Pitches
Whether you are gearing up for a Thanksgiving series, Black Friday campaign or holiday sales, starting your preparations now allows ample time to get yourself organized, create the content, fine tune the details, and test things well in advance.
Get started by following these four steps:
Step 1 – Make Time to Strategize
First, start a new, blank document or pull out a blank sheet of paper and in one column write out everything you did last year for your holiday promotions. In the next column write out things you wish you would have done differently. Is there something you would have done if you had had more time? Write that down as well.
On the flip side, or on page two, take a few minutes to brainstorm anything and everything you could do during this holiday season for promotions. Include things for your website, in-store promotions (if applicable), discounts, giveaways, social media content and more. Write it all. If something was successful last year, should you consider bringing it back this year? Is…