Every good Los Angeles story has a big break. Ms. Oren’s came in 2001 when she landed Jason Bateman’s wedding to Amanda Anka (though pre-“Arrested Development”). Three years later she found herself at Kevin Costner’s Colorado ranch arranging the actor’s nuptials to Christine Baumgartner (though post-“Waterworld”). Still. A celebrity is a celebrity regardless of where they land on the bell curve of fame.
As Hollywood types dipped into their Rolodex on Ms. Oren’s behalf, her acolytes skewed more notable: Reese Witherspoon, Anne Hathaway, Donna Langley, Mariska Hargitay, Drew Barrymore, Adam Levine, Natalie Portman, George Lucas and Mellody Hobson.
The list goes on. Try cajoling names out of Ms. Oren, though, and she’ll deflect. (She says her events end up in the tabloids only when stars or their guests share information of their own accord.) With clients dropping a minimum of $2,000 per guest, no precaution is too outrageous: code names, confidentiality agreements, casual espionage. Whatever prevents the paparazzi from showing up with long lenses.
“She is not someone who just plans for people,” Ms. Barrymore said in an email. “She is reliable and respected. She’s tough, and you know she’s got your back.”
Ms. Oren has 10 people on her staff full time, though she will sometimes bring on up to 40 part-time employees depending on a party’s scope. (Earlier this year, Ms. Oren filed a lawsuit against a former employee, one she had promoted to managing partner, after their business relationship dissolved. The suit is being arbitrated.)
The parties may take place in the middle of a desert, in an art gallery or on a private yacht. Sometimes events have themes (“One of our favorite clients had a New Year’s Eve party and was like, ‘Let’s do a little Marie Antoinette situation,’” Ms. Oren said), but most are an extension of the customer. “The more you know about them, the more you know about the type of event they’d throw,” she said. “Are these people who would go to Tangier or Istanbul? Tulum or Cabo? What kind of hotels do they stay in? I take in what they wear, I look how they decorate their house.”
Ms. Oren’s clients often…