“A Good Day to Die Hard” on Digital HD

It’s not difficult to understand why Daft Punk’s song “Harder, Better, Faster, Stronger” was such a hit. Given our consumer based world, it’s practically our subconscious anthem. While not explicitly stated, “Sooner” is also part of our ever connected lifestyle and businesses are scrambling over how to incorporate that 5th element, into the profitability matrix, so to speak. This week, 20th Century Fox is releasing “A Good Day to Die Hard” on Digital HD via numerous streaming services like Amazon, PlayStation Network Store, Google Play for Android,and other streaming video sites.

What makes this so interesting to me is a 2 things: the Digital HD release is a good 3 weeks ahead of the DVD/Blu-ray release (May 14, 2013 vs June 04, 2013) and the release of a small, free to download, 16-bit, mobile based game that is being used to promote the digital release first.

Ok, so we have seen games released with other movies as of late. “Wreck-It Ralph” comes to mind immediately; the simple yet fun smartphone game was released when the movie released in theaters This is the 1st time I can recall a game being made to promote a home release of a movie.

Freeform LA used their coding prowess and created an 80’s style, 16-bit, action game staring our hero John McClane as he does what he does best: making bad guys wish they stayed in bed. It only has a few stages and is not going to keep you glued to your mobile device for many hours. It is interesting to see how video games are now being used as marketing tools to promote larger properties, as well as being primary sources of revenue for some companies. I enjoy seeing the idea of “video games are just toys for kids” paradigm slowly fading away as entities learn how to make video gaming work for them.

The 3 week lead time between the digital HD and physical release struck me as interesting. Personally, I would think that would hurt their physical sales. Then I watched how people lined up to see the latest…

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