7 Ways to Leverage Multimedia on Your Website

Multimedia is the process of integrating various types of audio and visual elements, such as music, sound, photographs, graphics, text and video. Most business owners understand the importance of using multimedia on their websites, but if you’ve never used it before, it can be a bit overwhelming. You may wonder about things like how to choose the best multimedia elements and the most effective ways to add them to your website. Here are a few tips to help you use multimedia effectively:

1. Make lots of room
Multimedia uses a large amount of bandwidth and space, so keep that in mind when you initially create your website. Check with your web hosting provider to make certain you have enough bandwidth for your multimedia plans. To avoid space and bandwidth issues, consider posting your videos on a video-sharing website such as YouTube, Vimeo or Blip and embedding them into your own webpages. Another advantage to using such sites is that your video production will be more easily accessible to a larger number of people.

2. Do your homework
Brainstorm and research to come up with a basic concept for the message you want to convey to your online audience. Take some time to think about exactly what you want the content of your multimedia to do for your business. Multimedia is a great way to show potential customers the most positive aspects of your business and to create an atmosphere of credibility and professionalism. If you need some ideas, visit websites of similar businesses to see what types of multimedia they use. You can do a search on video-sharing websites like YouTube, Vimeo and Metacafe for examples, too.

3. Content, content, content
Develop your multimedia around your content, not the other way around. Give it your own voice and never copy – you want fresh, original content, not a boring sales pitch. For example, if you sell flowers, you’ll want to highlight your flower design skills or offer some basic advice, such as how to choose the best flower arrangement for specific occasions. During your production, you’ll want to let your potential customers know how and when to reach you, too.
4. Know your limitations

If you have no idea what to create and how to add it to your website, look for the services of a reputable multimedia production company. The cost of a talented production company will reap valuable rewards when you find yourself with lots of new and returning clients or customers. Help the production company help you by jotting down some…

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