The e-commerce industry has been experiencing rapid growth over the past 10 years, and sales of $2 trillion a year are in sight. Opening an online store is absolutely essential for success in the 21st century, even if you still keep your traditional storefront. There are numerous reasons to get an online shop today for small, medium, and large sized businesses. The potential for company growth is tremendous. Have a look at why this is so.
1. Low Start-Up Costs
Running a physical store requires much more of an investment, as developers, designers, staff, and rent will dig into your business costs. With an online store, this investment is greatly lessened as starting one requires a lot less personnel; additionally, building a virtual store is quite cheap as software and other needed technology is readily available and affordable.
2. Better Communication with Your Customers
Online tools enable you to have exceptional communication with your customers and clients. You can make use of a 24-hour support staff to answer questions and concerns. A FAQ (frequently asked questions) page can help shoppers find answers to common inquiries. You can even include instructions for navigating the site. Have a suggestion box to let customers know you value their opinion. How-to videos can teach shoppers how to use products. And descriptions of what you sell can give you buyers a better idea of what they need. The amount of information and customer support you can provide is truly endless.
3. A Greater Variety of Marketing
Social media is a great and free advertising tool to expand your business via word of mouth. You can also build your online image and reputation with fan pages, a catchy virtual storefront, and membership opportunities. The potential to get the word out about your store in forums, online magazines, and through advertising on other sites abounds.
4. Location Independent Business
Being able to do business anywhere means unlimited profits…