5th Edition of Association Learning Technology Report Shows Microlearning Growing Rapidly, Mobile at Tipping Point, Strategy Still Lacking

Association Learning + Technology

Our hope is that we are now entering into a phase when strategy and impact will become a much bigger focus – Celisa Steele

Use of learning technologies by trade and professional associations is widespread, but not rooted in strategy, according to Association Learning + Technology 2017, the 5th and latest edition of a report published by Tagoras, Inc. The report, which was sponsored by Community Brands, continues nearly a decade of tracking use of technology to enable and enhance learning in the continuing education and professional development market.

Association Learning + Technology 2017 draws on responses from 203 participants in an online survey distributed in May 2017 and targeted primarily at individuals working at trade and professional associations. Participants in the report were asked to indicate, based on a broad definition provided by Tagoras, whether their organization currently offers technology-enabled or technology-enhanced learning. Based on their responses, participants were then asked a series of related questions.

Highlights from the report include:

  •     With more than 90 percent of survey respondents using some form of technology to enable or enhance learning and another 6.9 percent planning to within 12 months, learning technologies are now an established fact of life for most organizations that deliver continuing education and professional development.
  •     Learning management system usage has roughly doubled since the first Tagoras survey in 2008. In that year, 34.4 percent of respondents reported using an LMS. In the 2017 survey, 66.9 percent reported using an LMS.
  •     Mobile learning has also grown significantly. When asked “Do you provide a mobile version (i.e., a version specially formatted to be easily viewed and navigated on a mobile phone or tablet device) for some or all of your learning content? ” only 8.9 percent of respondents to the 2011 survey (the first time the question was asked) said they did. In 2017, 49.7 percent of respondents indicated that they provide a mobile version.
  •     In 2015, survey participants were asked for the first time about whether they provide “microlearning ((i.e., very brief…

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