Social Media Marketing is the hot trend this summer and the time has come to get your company busy engaging customers and increasing brand awareness on the numerous social media platforms. Simply having a profile on Facebook and a Twitter account for your business doesn’t cut it these days and businesses must develop great social media marketing campaigns to survive in our social world. Here are 5 tips businesses can use to keep their social media marketing campaigns hot this summer.
Get on Instagram
Instagram was purchased by social media giant Facebook in 2012 and now boasts 100 million monthly active users, giving big brands the push they needed to start marketing on this popular platform. Here are some interesting statistics on Instagram from a 2013 study by analytics and reporting firm Simply Measured:
67% of brands have an Instagram account
Accounts that post at least once a week have climbed to 41%
Nike, Starbucks and MTV all have over 1 million followers on Instagram
Contests are a wildly popular SMO Services strategy. Contests are often shared virally, providing businesses with increased brand awareness, customer engagement and site traffic. Here are several examples of successful contests recently launched by brands on various social media platforms:
Pinterest – AMC Theaters recently launched AMC Giveaways giving away a variety of different prizes.
Facebook – GoPro is currently giving away a product every day with their “Everything We Make” contest.
Instagram – Ben & Jerry’s Ice Cream recently launched a successful. Instagram contest called #captureeurporia which encouraged fans to submit photos on Instagram for a chance to win prizes.
Every business needs a Google+ page and should obtain authorship with Google’s rel=”author” tag. The authorship tag gives businesses more credibility in the eyes of Google, and increases click through rates by displaying a photo alongside the snippet.