5 rebellious menswear designers you need to know

It’s 2017, and the industry is readily tossing aside the old rules of fashion — for proof, see the CFDA/Vogue Fashion Fund, which awarded unisex brand Telfar its top honor this year. Where women once used to have all the fun, the menswear market is now a playground of imagination and change. Here are the five designers redefining menswear for the runway and for real life.

Victor Barragán, 25, Mexico City and New York City

Victor Barragn (left).Getty Images; Cory Olsen

In the past year, Mexican-born, New York City-based Victor Barragán has gone from an underground fashion designer quietly making T-shirts and hoodies to an industry-anointed up-and-coming talent. Combining delicate shapes with an understated strength, his gender-neutral designs push the barriers of men’s fashion. “Gender is just not part of my creative process,” the 25-year-old explains. “I design for whoever appreciates the rebellion in my clothes.”

Gosha Rubchinskiy, 33, Moscow

Gosha Rubchinskiy (left).Getty Images; Gosha Rubchinskiy

One of the fashion world’s most elusive (and consequently, sought-after) designers, 33-year-old Gosha Rubchinskiy incorporates photography, film and fashion into a brand celebrating post-Soviet youth. Born in Moscow, the designer uses Russian subcultures as inspiration for his eponymous streetwear label. Juxtaposing the spirit of ’90s raves and urban skate culture with a minimalist aesthetic, Rubchinskiy reinterprets streetwear as political high fashion. And even though his work has drawn comparisons to other fashion darlings, such as Calvin Klein’s Raf Simons and Vetements’ Demna Gvasalia, Rubchinskiy’s mashup of earnestness and irony gives his designs their own distinct look. “I never want to be Supreme, I never want to be Palace, I want to be Gosha,” he told the Financial Times. “People say Gosha is the next Raf, Gosha is the next Supreme. No. Gosha is Gosha.”

“Phlemuns” James Flemons, 28, Los Angeles

James Flemons (left).Amanda Mertens; Tyler Adams

By repurposing existing ’70s-style denim, Los Angeles brand PHLEMUNS brings a sustainable edge to our favorite lived-in jeans. Founder James Flemons aims to celebrate the diversity of the black male experience with his pieces — although it’s no surprise they’re favored by his female fans, who include Rihanna (RiRi and her dancers and orchestra rocked the brand at last year’s VMAs). Still, “there are so many misguided conceptions about black masculinity,”…

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