Now that youve gone ahead and built your Facebook fan page, whats the next step?
If you build it they will come or will they?
If you now do nothing with your Facebook page, it will do nothing for you. Congratulations, you have a cyber-slug!
If you dont have the time to spend keeping your page updated, or you dont have the cash in your business to pay someone else to keep your page updated, you are wasting your time. Its that simple.
Were a fickle crowd. If you are not keeping your page current and populated with new and interesting bits and pieces to read, you wont be top of mind with those that have liked your page.
Without posting on your wall, your fans are not seeing your page in their newsfeed. Your fans will have to remember to find and revisit your page. They wont.
When was the last time you actively visited a page on Facebook purely because you thought of it?
Or did you see a post or comment in your newsfeed from a friend that caught your eye and you clicked through to find out more.
My guess is option 2. Most of us operate that way. We see what others are doing or talking about and then go and have a look see.
With that in mind, how can you apply the browsing habits of most online users to your Facebook page strategy to ensure people continue to visit your page?
1. Post 2 to 3 times per week
Yes, per week. Be on your wall posting articles, comments, questions, videos, photos, etc at least 2 to 3 times per week to keep your page fans engaged.
If you are not talking to your page visitors, someone else will be.
2. Post at different times of the day / different days of the week
Unless you know exactly when your page fans are online, make an effort to post at different times of the day and also, post on different days of the week.
By posting at different times of the day, you can make sure you are appearing in the newsfeed of your fans at differing times. People are online at different times of the day. Some like to early morning browse. Some jump online after lunch. Others do a quick catch up on whats happening at dinner time or when theyve finally put the kids to bed and have a few moments to themselves.
Likewise, some people are more active on weekdays. Others browse on the weekend when things have slowed down at work.
Know when your target market is online and post specifically to tap into their peak browsing times.