In an effort to help small businesses thrive, WebCroppers has put together some tips that should help even the playing field with the larger corporations on a local level.
August 11, 2017
Google Analytics is free cloud based software which helps to track activity on a person’s website. It’s a very flexible reporting system that allows users to mold it to track e-commerce stores, blog sites and more. In an effort to help small businesses thrive, WebCroppers has put together some tips that should help even the playing field with the larger corporations on a local level.
Here are some of the best practices for 2017 when it comes to handling Google Analytics.
This is a tool meant to unify users across devices and allows people to analyze visitor cyber steps as they travel through a website. The first step is to enable User-ID in a person’s account. Follow these steps for that.
Once it’s setup – navigate to the Audience > Behavior reports to use it. If the person is using the mobile app, it is under Behavior > Behavior.
To use it, WebCroppers suggests creating specific Analytics segments to identify pockets of visitors. This could be the business’s highest spenders, window-shoppers, users who consume the most content, or split them off by channel grouping. To yield more information such as device and time stamps, just click on the individual Client ID and make sure to adjust the date range to get a complete picture.
Weed Out Ghost Referral Traffic
Ghost referral traffic is when analytics data is indicating traffic coming from specific sources to a person’s website, but in actuality, does not exist. This is done by pinging the Universal Analytics ID’s to the account. It’s truly a genius loophole people have been exploiting for a few years now – however it can really mess up a person’s data. The most in-depth “How to” guide has already been published; follow it here to clean up the data.
Expanding Attribution Models
The biggest strength to Google Analytics is the ability to see. See where clicks are coming from and where they are leaving, where sales are being generated and what content is really resonating with users.
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